[讲座题目]多角度审视研究议题：以新闻为例

[Topic]Multiple Approaches to Research: TV news as an example

[讲座时间]6月12日下午,15:00-17:00

[Time]Jun 12th, 15:00-17:00

[讲座地点]媒体与传播学院B203东森厅

[Location]B203, School of Media & Communication

[主讲人]周树华  教授

[Speaker]Professor Zhou Shuhua

[讲座摘要]电视新闻一直以其独特的属性备受研究者的青睐。本讲座以电视新闻为例，阐述每一个研究议题多视角研究的重要性。我们从新闻的采集，新闻的功能，新闻效果和影响新闻的因素四个大主题发掘研究的系统性和连续性。重点阐述电视新闻的认知研究、影响电视新闻认知的主要因素、电视新闻认知研究的理论基础、及电视新闻认知的测量方法，以达到举一反三的效果。

[Brief Introduction of the Lecture] Television news is a favorite domain for research because of its unique attributes. This lecture uses TV news as an example to illustrate the importance of perspectives in the process to ensure that research is systematic and continuous. The talk focuses on four major areas of news including news gathering, news functions, news effects and factors influencing news. Special emphasis will be on news cognition, delineating variables affecting TV news cognition, its theoretical basis, and its measurement methods.

周树华博士，现为美国密苏里大学新闻学院Leonard H.Goldenson讲席教授。国际中华传播学会会长 （2017-2019）， 亚太传播联盟（ACPC）副主席（2018-2021）； 国际传播学会（ICA）终身会员； 美国华人社科教授协会终身会员；美国华人院校长协会会员。《Computer in Human Behavior》 和《传媒与社会》两刊编辑，多种SSCI期刊编委。

Dr. Shuhua Zhou is Professor and Leonard H. Goldenson Endowed Chair in Radio and Television of School of Journalism at University of Missouri. He is the current president of the Chinese Communication Association (2017-2019), Vice President of the Asian-Pacific Communication Alliance (APCA), tenured member of the International Communication Association (ICA); tenured member of the Association of Chinese Professors of Social Sciences in the United States (ACPSS) and member of the Council of Chinese American Deans and Presidents. Prof. Zhou also serves as the editor of Communication and Society and associate editor of Computers in Human Behavior, as well as a member of the editorial board of several peer-reviewed journals.